Monday, February 16, 2009

Selling Online: Consider This before You Decide What to Sell

With the opportunities in online business growing more and more every day, it’s almost time to ask the question, “What CAN’T be sold online?” However, there are some things that fair better than others when it comes to selling on the Internet. Let’s talk about a few of the more popular (and profitable) ways to make money as an online business owner.

Sell Your Own or Wholesale Products

If you manufacture your own product, you can sell it online. Or you can save yourself manufacturing costs and hassle by purchasing ready-made products at wholesale prices. Just take into consideration the extra work and storage space involved with carrying a product line. You can always purchase dropshipped wholesale products (the wholesaler ships only when you make a sale), but that usually carries a low profit margin.

The other suggestions in this article don’t carry the require of inventory and extra workload…

Direct Sales Products

Direct sales companies offer great support and a proven product in many cases which makes starting your business with them a nice idea. That being said, remember to check with any company you are considering joining with to be sure they allow sales online. If so, set up your own website and start selling. You must be willing to promote your website in order for the online side of sales to work, however so learning the ins and outs of marketing online, just as with any other type of business, is important.

Information Products

Also known as info products, these include ebooks, audio or video recordings, guides, reports, etc. that teach someone how to do something or explain something in detail.  Most times, info products are sold in a form that allows the buyer to immediately receive their purchase by means of downloading them from your website. You can also sell info products in the form of physical products such as CDs, hard cover books, manuals, etc. that can be shipped to the buyer. It’s easy to make an info product business 100 percent online by offering everything in a downloadable format.

Affiliate Sales

Do you have a blog or informational website already? If so, have you considered selling other people’s products on your site? Many business owners have affiliate programs that allow other you to refer their products or services to others. In return they will pay you a commission when someone uses your referral and makes a purchase.  This carries the benefit of not having to fulfill orders or having to offer customer service. You just focus on promoting.

Just search for the type of product you want to sell + “affiliate program” on a search engine – you’ll see plenty of options.


Whether it is administrative services, bookkeeping, web design, copywriting, or some other service you perform, the chances that you can sell it online is a good one. By creating a professional website that explains your services and marketing it to your potential clients, you’ll be one step ahead of others who are looking to offer their talents online as well.

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